Is trans fat on the banned list?

Cyclingnews is reporting that Ivan Basso may have a home on the Amore & Vita – McDonald’s cycling team. Assuming that Basso clears up his trouble with the Italian Olympic Committee (CONI), the Continental team is ready to embrace Basso.

But can a small Continental team afford a rider of Basso’s ilk? Well, you can if your sponsor has deep pockets. Team leader Ivano Fanini is quoted as saying.

“Naturally having Basso would blow up our budget. That should, however, be no problem. I can count on financial support from main sponsor McDonald’s.”

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4 Responses to Is trans fat on the banned list?

  1. Daniel M says:

    Well Mr. Jim, I think Basso’s potential employment on another team has been shot, given today’s developments. Maybe in a year or two or whenever we’ll get to see him race again. But with the admission that he was involved in Operacion Puerto, I think his goose is well cooked for the near term.

    What a shame things had to end the way they did.

    – Rant

  2. Ed says:

    I hate to sound like a homer but getting back to the previous post about cycling in America, if cycling has any chance of mainstreaming in America, there has to be a no-s@*t “American” team…with some quality American riders. Discovery is one, but what about this McDonald’s team? Isn’t CSC, the company, headquartered in the U.S.?

    Do you think U.S. fans will pull for a team sponsored by an American company like McDonald’s, but which has no American riders?

    I realize cycling is an “international” sport with multi-national team members, but they’re mostly people nobody has ever heard of and whose names we can’t pronounce.

    A guy with personality named Bob Roll on a 7-Eleven team…now that’s a team the U.S. could get interested in.

    Sorry for the rambling but I”ve got lot’s of questions. More to come.

  3. pelotonjim says:

    Ed,

    I think in sports, we all have a bit of homer in us. I’ve seen many races where in a break, Italians tend to work together regardles of team affiliation. It is also curious to watch the evolution of Montgomery Bell (a small US-centric based team evolve through US Postal to Discovery a clearly international team. You are right, CSC is an American team. The local affiliate in Denmark funded a small team that continued to grow into a worldwide power. CSC Corporate now kicks in most of the funding and we see the results. More International riders including a fair amount of Americans. T-Mobile seems to be on this track with Bob Stapleton in the captain’s chair.

    I’ve been mulling a post on how to create a new team attractive to an American sponsor and a more broad based American audience. I may move that up on my priority list.

  4. Ed says:

    Jim,

    For better or worse Americans are myopically nationalistic when it comes to supporting sports teams. A few of us can get past it, (I was prepared to be a huge Jan Ullrich fan after Lance retired and there’s nothing American about him.) That being said, I agree with you, there has to be a business plan by which an American sponsor could put together a team of at least some American riders with commercial appeal, which would increase significantly the awareness and popularity of cycling in the U.S.

    Remember the Jamaican bobsled team. That increased dramatically, at least the awareness of bobsleding in the U.S. I’m trying to think of other examples by which Americans became fans of a sport where they weren’t before, but am drawing a blank. There has to be some model that somebody could emulate.

    A team sponsor like HomeDepot for instance, or CocoCola, or Gatorade would I think energize American fans because we are familiar with them. Who the hell ever heard of Fassa-Bortolo or Davitamin-Lotto?

    I’ll be watching for your ideas…looking forward to it.

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