Yesterday, the Tour of Georgia announced that the race has secured a new title sponsor, AT&T. The race which has been carried by the State of Grorgia since losing Ford as it’s sponsor after the 2006 edition. The Georgia Department of Economic Development (GDEcD) has shown real commitment to the sport of cycling by keeping race going until AT&T stepped in and averted a financial crisis.
AT&T has a great vehicle for good public relations. Having acquired Atlanta-based Bell South and Cingular wireless and changed them both to the AT&T logo, the new Ma Bell should generate some great publicity over the 7 stage race through beautiful Georgia countryside.