I’ve been a fan of Wharton professor Yoram (Jerry) Wind for many years now. He has authored two books that I think are must reads for anyone in business, especially Marketing. The first is Convergence Marketing and the second is The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business.
Dr. Wind’s premise in these two books is understanding and changing your mental model. A mental model is the lens through which you see life. That lens affects your perception of what you see and how you react. Some people have called it built in bias. That’s how 10 eyewitnesses can all see an accident and have different accounts. (Apply Dr. Wind’s philosophy to Pat McQuaid, Dick Pound, LNDD, and ASO to understand how their mental model will craft their findings with Floyd Landis.)
Anyway, Dr. Wind explores various ways to understand your current mental model and how to change it. I’ve seen some real life examples where he has transformed the thinking of a CEO to some astounding results.
Anyway, I digress. Here is a great post in the blog “Cyclist.” Look at how a slight shift in the mental model of how a cyclist views a motorist can change his whole outlook.