Every morning, I make the rounds of the cycling world. News sites then blogs. From reading here, you know that Trust but Verify is my first stop for a Floyd update and Rant Your Head off is my sight for thoughtful commentary. Is there room for one more?
What if that addition to the cycling blog world is a corporate entity? A cycling magazine? Procycling magazine just launched its own blog. Obviously there is a lot of cycling expertise in the halls of procycling. And I’m sure that there is no shortage of opinions there as well.
I do look at corporate blogs with a little scepticism since there is a temptation to sanitize everything on the blog, or use the blog as an advertisement not a source of opinion and commentary. There is quite a bit of precedent here, most companies have started blogs. One of my favorite corporate cycling blogs is the Masi Guy blog. This is a blog done right. Which means, some posts must give the brass a little squirm factor.
I will be watching the procycling blog to see who writes it. The lawyers, the marketing team, or those who love the sport warts and all and are not afraid to say it.