I’ve been a reader of Bitch Kittie’s scratching post for a little while now. Well, the below email comes into my box. I’m posting it here because I’m curious of the impact of this type of viral marketing. I also saw “The Tour Baby” and thought it was pretty interesting. I could do with some more behind the scenes stuff and less partying. But, it did the job keeping my mind off the tedium of the trainer in the winter.
I’d like to hear your thoughts.
Hi Super Bloggers!
I’m best known in the cycling world as BK and Bob Roll’s business partner. I have recently started doing some work with Scott Coady , the cycling filmmaker. I have spent a good deal of time convincing Scott that the cycling blogger world is really strong. Prove me right!
Scott has a new movie out entitled Cobbles, Baby!, which is a follow up to his first film, Tour Baby!. In these sweet films, he does what all of us cycling gurus would love to do. . . . follow Paris-Roubaix and the Tour de France. The coolt hing about Scott is that he has a knack for getting into cool predicaments. . . such as meeting past Paris-Roubaix winners in pubs. . . cleaning up in the infamous PR showers. Here’s the coolest part. He takes us with him. . .. Please post this press release. . .pass it on to your other cycling blogger pals. All the cool kids are doing it.
Thanks for your time. Thanks for opening this email. Thanks for being you.
Here’s the release . . ..
For further information contact:
Jessi Pacetti, email@example.com
Matt Fritzinger, NorCal High School Mountain Bike Racing League 510-644-4950
Big Ring Films: bigringfilms.com
He’s done it again! Gonzo filmmaker and cycling wild man Scott Coady has just finished Cobbles Baby! which chronicles his non stop, over the top adventures at Paris-Roubaix, the bicycle race usually called The Hell of the North. The world premiere of Cobbles Baby! will be November 16-21 at some of the most fabulous theaters in northern California including the Art Deco masterpiece Grand Lake Theatre and the utterly charming Orinda Theatre. Check out all the details below.
Coady’s first film The Tour Baby! was a breakout success earning cult status among cyclists around the world. Cobbles Baby! chronicles Scott Coady’s adventures to get up close and personal to the hardest one-day bike race on the planet. Along the way he has full access to American strongman George Hincapie and the U.S. Postal Service cycling team. Coady’s trademark “dumb luck” strikes again when he finds himself drinking in a pub with commentators Phil Liggett and Paul Sherwin. The scene gets even wilder when Irish cycle racing legend Sean Kelly wanders in for a pint. Not to be missed.
Pez Cycling News said the film put viewers “right in the middle of the action…I could easily imagine standing on a dirt path along one of the famed cobbled sections, and I think I actually smelled the dirt!”
Filmmaker Scott Coady will attend each and every screening, and furthermore will sign his DVDs (which will be on sale), chat with the audience and answer all your questions. Also, there will be a raffle each night of valuable stuff from Fox Racing, Mountain Hardwear, Clif Bar, and CamelBak..